This alcoholic seltzer is the first of its kind in Australia
Here’s what you need to know about 2019’s ‘drink of the summer’.
From November 1, an Australian-made, gluten-free, lower carb and lower sugar* alcoholic seltzer will officially launch nationally and is sure to become the drink of the Australian summer.
Full of personality but not full of sweetness, made by major beverage company Lion, Quincy is a light, refreshing alcoholic option that is downright delightful. With just a hint of either natural lime or passionfruit flavour, this beverage is the first of its kind in Australia.
According to IRI MarketEdge, 45% of Australians are concerned with their sugar intake and another 42% monitor how much sugar is in their diet. Consumers are looking for something that suits their modern lifestyles and with 50% less sugar than leading vodka premixes, Quincy is allowing Australian consumers to ‘drink different’.
Born from the growing demand for something unique, Lion’s Innovation Director Jo Simpson said: “With the worldwide trend towards moderation – in addition to mindfulness around ingredients such as sugar and carbohydrates – we have created a beverage choice that ticks all the right boxes”.
“When you enter a bottle shop looking for an afternoon drink and you don’t necessarily feel like a wine, an RTD or a traditional beer, Quincy has the right characteristics that will appeal to drinkers from all these categories. It just provides something a little bit different,” Simpson added.
While alcoholic seltzer might be new in Australia, data from Nielsen shows sales in the United States have skyrocketed 193% since last year. In the first six months of 2019, Americans spent $389 million (USD) on hard seltzer, according to a Nielsen survey of supermarkets and other beverage retailers, an increase of 210% from 2018.
James Brindley, Lion’s Managing Director said: “Though known for our leading beer portfolio at Lion, Quincy is an innovative response to the growing demand for a lighter drink that tastes great too. At Lion we look forward to continuing to grow our business beyond the core and producing new beverages to suit the changing demands of our drinkers.”
The 300ml bottles retail for $19.99 for a four-pack and are available at Dan Murphy’s, BWS, Liquorland, First Choice, Vintage Cellars and all leading independent liquor outlets. For more information, follow @quincy.seltzer.
For more information, please contact Elizabeth Bold (Elizabeth.firstname.lastname@example.org / 0421 765 446).
*[50% less sugar and 30% less Carbs than leading vodka premixes].